Audi’s highly anticipated new 2017 R8 is so close we can almost touch it… but wait. We did. For a very exciting week, Audi USA granted us access to their demo 2017 R8 V10 Plus. This glorious machine is only one of two currently on US soil. The car has been showcased around the country and shows and motorsport events, but we were lucky enough to be one of the few, possibly even the first, Audi Dealer to showcase it.
The growl of the V10 was as beautiful as ever while it stunned everyone in a Dynamite Red color. Dynamite indeed. Plainly put, this car was hot. The new styling is sharp and aggressive, but still allows you to tell that it is an R8. Carbon Fiber is everywhere inside and out and that makes many of us feel all warm and fuzzy inside.
When it first arrived on the lot, camera phones were out everywhere. Later in the day, it was all shined up and placed into our showroom, cleverly placed next to a first generation R8. The differences between the two were pretty distinct.
We held an exclusive preview event for the week, allowing clients and customers to come in and view the R8 in all its glory. No touching though! The supercar received countless compliments and longing stares from viewers and employees alike. Needless to say, the car is sure to be a hit when it the hits the ground for sales.
V10 or V10? Audi rid the 2017 model of the V8, narrowing down the choice to a 540 horsepower V10 or 610 horsepower V10 Plus. Much power. However, there are hints of a V6 twin-turbo model in the future.
For now, Audi’s exotic is only offered in a coupe, but a Spyder model has been spotted overseas and will almost certainly be put into production.
Like the new TT, A4, and Q7, the R8 is equipped with Audi’s innovative Virtual Cockpit, but also comes with the standard center screen for optimal use. The main difference is placement of the dynamic controls as most of them now sit on the R8 steering wheel. Drive Select is ever present, but a new Performance Mode unlocks three extra drive settings for the ultimate ride.
There is no denying that the new R8 is a beauty and its official arrival is even more anticipated around the dealership. WE. CAN’T. WAIT.