Interview with a Master Guild Technician

1980323_700435093351105_6929689075954355502_oNot many people know or understand the workings of being an automotive technician. It’s can be a very challenging position, especially if you have worked your way up to the highest level possible. There isn’t much information to be found on what exactly is a master technician or how someone can become a “master.” Here at Audi Naples we are fortunate enough to have one! He’s usually the guy driving around R8s and working on them. Although very humble about his professional achievement, our Master Guild Technician was willing to share his story and how he worked his way up.

Q: What exactly is a “Master Technician”?
A: An automotive technician proficient in all areas; a diagnostic technician. It’s the highest level for a tech at a dealer level.

Q: Are there different levels?
A: Yes there are four levels, which are Technician 1, Technician 2, Technician 3 and Technician 4. Or Regular Technician, Expert Technician, Master Technician and Master Guild Technician.

Q: What are you classified as?
A: I am a Master Guild Technician (Tech 4).

Q: How do you become a Master Guild Technician?
A: You have to meet qualifications, have all the prerequisites, web training, test-out and pass a 2-part diagnostic test with an 80% or better. There’s a full week of class and a two-day proctor test.

Q: How long did it take and what did you have to go through?
A: From start to finish it took me about 7 years. I obtained my A.A in Automotive which took about 18 months. After that I attended the Audi Academy which was a program that sought out people with Automotive technical education to give them Audi brand experience. There was an entrance exam before acceptance and it lasted 13 weeks and took place 6 hours a day.

Q: Do you have any other certifications besides for the Audi Brand?
A: Yes, I am also ASE certified.

Q: What is ASE?
A: Master Certified Automotive. It doesn’t have to do with the Audi brand, it is something I pursued on my own for personal interest. The certification expires every five years.
Master Automobile Technician – 8 Classes
Advanced Level Specialist – 1 Class

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Why Carbon Fiber?

_MG_3377Carbon fiber items seem to be the new craze lately. But why? Not only do they add that extra stylish, sleek and sophisticated look, but they also have some great benefits. What is carbon fiber and what are some of the advantages? Well, carbon fiber is a very strong, ultra lightweight, modern high-tech, next generation luxury material and often used in applications of vehicles, furniture, sporting equipment and boats. It’s amazing to consider it’s weight-to-strength ratio given how light it is, yet still strong. Carbon fiber is stronger than steel but lighter than aluminum.

How does this effect vehicles made/with carbon fiber integrated? It reduces friction, and since it’s lighter, decreases fuel consumption and can lead to greater acceleration rates. It lasts longer given that it’s resistant to the damaging elements like corrosion, moisture and heat. Carbon fiber mirrors also compliment the exquisite vehicles they are installed on, given it’s unique woven appearance.

Audi Naples has already sold several sets of carbon fiber mirror caps and a few carbon fiber spoilers. In fact, the photo pictured above was of a pre-owned 2015 Audi S3 that sold a little more than 24 hours after that picture was taken! Carbon fiber is not a factory option (yet) but we can install them for you. They can be applied to the A3, S3, TT and R8.

Interested? Have questions? Feel free to call 1-866-292-7789 and a Parts Department specialist will determine exactly what you need. Upon submitting your information we will:

  • Respond to you promptly via your preferred contact method.
  • Ask any additional questions required to identify your parts request.
  • Confirm your order and pricing.
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Next Generation Audi Q7

The next generation Audi Q7 is going revolutionize how we view the SUV market. Not only is the next gen Q7 lighter, with increased interior space and reduced exterior dimensions, but it’s also equipped with some of the best technology in the automotive industry. It will feature a stunning virtual cockpit interface (first seen in the Audi TT), 4G/LTE data connection, Google Earth navigation and tablets for rear-seat entertainment. This vehicle is definitely family friendly with the option to transform it from a five-seater into a seven-seater.

This Audi has lost some weight, roughly 700 pounds! With that, the improved fuel economy could reach about 40 mpg in the TDI version; unheard of in an SUV of this size. The overall changes can be seen from top to bottom. Great off-road qualities, fuel efficient for every day use, yet extremely agile and still sporty. The body is shorter and more narrow than the gen previous, with more present angles that create an aggressive appearance.

“An optional manual sunshade on the cargo window and second-row side windows will help keep the sun out of children’s eyes, while the panoramic sunroof gives the interior an open feeling — even for third-row passengers.

The Q7’s “infinite hold” doorjamb is something I’d like to see universally adopted. This allows the door to hold itself open at any angle, as opposed to defaulting to one of three preset openings. You know, it’s really not your kids’ fault that they smashed the car door into that Tesla parked next to you in the lot.”

Read and see more pictures HERE courtesy of our friends at

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New Year’s Car Resolutions (2015)

calvin-hobbes-new-years-resolutionsDuring the holiday excitement we make sure we have everything we need; the right gifts, travel plans and delicious meal recipes in mind. After everything is said and done, we look forward to another year and contemplate what our New Year’s Resolutions will be. While being healthier, happier and spending wiser may top the list, we always forget one of the most important things we should take care of as well! Our vehicles need their own New Year Resolutions! In case you’re at a loss of where to even start here are a few examples:

1.) A clean car = a clean mind. I aim to clean my interior and exterior at least four times a month.

2.) I want my car to last this coming year without any major issues. I aim to follow the suggested scheduled maintenance and check ups.

3.) Even though the timing may not be perfect I aim to listen to my car when it makes a funny noise, drives differently or gives me warnings.

4.) Nobody wants to deal with an accident no matter how minor or severe. I aim to drive safer and focus on the road when driving.

5.) Tires, wheels and fluids are just as important as oil changes. I aim to check on those routinely as well.

6.) Driving faster or more aggressively wastes more fuel and can cost you more money by constantly refueling. I aim to give myself a little more time to drive slower to save money and to become a fuel-efficient driver.

7.) Going to the right places for repairs (like Certified Audi Technicians) can make a difference in the quality of maintenance performed on your car. I aim to choose only the best service for my vehicle (Audi Naples!)

8.) Life gets busy and sometimes we forget exactly when our last repair was. Staying organized and keeping detailed records of services performed can help us in the future. Especially if you want to eventually sell your vehicle! I aim to get better records of any and all of performed vehicle maintenance.

9.) I will not let my vehicle become my second room. Keeping items in my trunk and back seat can weigh down my car and waste more fuel. I aim to keep the items in my trunk to a minimum.

10.) Bad parking is the worst. Who wants to be “that guy”? I aim to park better, and in doing so, lessen the chances of someone hitting my car.

These are just some of our New Year Car Resolutions. What would you add?

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Learning From History: Audi A7 vs Audi 100 Coupe S

a7 AUDI100CoupeS-3518_2There is no doubt that out of the Audi line up the A7 has one of the most unique body styles and an exquisite presence. One of the most appealing features on the A7 is the roof line that cuts a striking profile, yet seamlessly blends into a high-performance luxury sedan.

The A7’s distinguished sloping back may remind you of another classic beauty from the Audi family. The looks were inspired from a model forty years previous; the Audi 100 Coupe S. The Audi 100 Coupe S has an interesting back story which just adds to the meaning and progressive design that became of it. It was created by an Audi engineer, Ludwig Kraus, who truly believed in the company and wanted to make something revolutionary. Despite being advised to focus his efforts elsewhere, Kraus worked on the 100 on his own time and ended up improving the company he loved.

He is even recognized on the Audi Worldwide website:

“Ludwig Kraus joined the Ingolstadt-based company’s Board of Management. His major contribution to the company’s progress was the development of the modern Audi vehicle programme, which was introduced from the end of 1965 onwards as a replacement for the DKW models with two-stroke engines. The model lines created by Kraus – Audi 60/Super 90, Audi 100, Audi 80 and Audi 50 – proved to be the key to the company’s subsequent prosperity.”

Which can be found here!

An extraordinary design created by an extraordinary person.

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DIY: So You Want to Detail Your Own Vehicle

ghjgjMaybe you don’t have enough time to take your vehicle in for detail and want to do the job yourself…or maybe you’re teaching your children how to be responsible! Whatever the reason is, there are a lot of do’s and don’ts when it comes to properly cleaning a vehicle. Passing on this information could help maintain the quality of your beloved car. So you want to detail your vehicle…but want to make sure you are doing it correctly? We have a few tips to share with you!

Light Detailing (Regular):
1.) Soak the car with water before applying anything else.
2.) Use a microfiber cloth, no paper towels or rags, but a genuinely good microfiber cloth.
3.) Use proper vehicle soap. NO dish detergent! It will strip your wax! In this case “squeaky clean” is not a good thing.
4.) Use a Carnauba wax (wax on and wax off).
5.) Apply degreaser on your wheels. But never apply degreaser when the wheels are hot, if they are…wait until they cool down.
6.) Use an all purpose cleaner for the interior – a microfiber cleaner (also diluting it helps because it’s not as strong).
7.) DON’T use glass cleaner in the sun. If you read most bottles they say “do not use in direct sunlight.” Use a window cleaner with no ammonia. It also helps to use one damp rag and one dry one (if your windows are tinted wash with one and then dry quickly with the other to prevent streaks and stains).

FULL Detail (For some SERIOUS detailing):
1.) Wash the vehicle
2.) Clay the Car (for paint treatment only) you would use this method when a wash just isn’t enough anymore. Using a clay bar removes all the particles and debris that gets embedded in your vehicle’s surface. After use, your paint you will be left with a surface that is as smooth as glass and properly prepped. It is now prepped and ready for polish.
3.) Polish it
4.) Glaze it
5.) Wax it
6.) Use paint sealant (optional)

Other Tips:
1.) I know it’s common in southwest Florida, but if you own a Brick Pavers driveways do NOT wash your vehicle there…the brick dust can stain your pavers.
2.) Love Bug Season: If your vehicle is covered in the corpses of dead Love Bugs (I know when driving on the highway during season it’s inevitable) make sure to wash your vehicle right away before the acidity from the Love Bugs eats through the paint and ruins it.

Have any questions or concerns? Feel free to ask!

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Quicker, Faster and More Efficient: Great People Paired With Great Technology in the Service Drive

IMG_6451Our goal is to have every customer get exceptional and fast customer service. We’re constantly trying to find ways to make our processes better, and with that in mind, we have added a new RFID customer recognition system.

What is the RFID system? It stands for radio-frequency identification and it is the wireless use of electromagnetic fields to transfer data to our identifying software. Simply put, this new system has been helping us process incoming vehicles for service and allows us to add a personal touch. It has been installed for about six months now and our clients are really starting to see the changes. These RFIDs are placed on every service customer vehicle and loaner, as well as every vehicle on our lot for retail sale. This helps identify and locate where a vehicle will or may be. The stickers are place behind the rearview mirror and contain encrypted information. When a vehicle comes through the drive equipped with one, the tag is automatically scanned and decoded. The information pulled from this includes vehicle model, year, customer’s name, exterior color and if the vehicle is a loaner. Service employees receive emails/text messages once a customer arrives, and are able to prepare for their service request before our clients even open their car door. This information is also displayed on a 55” screen in the service drive, showing a list of customers, and some information about our Audi Service Advisors. This ensures that we can greet everybody in a more personalized way, and cuts down on hassle and wait time for our clients.

The goal of this system is to reduce cycle time, quicken service in all stages and to make the car more readily available once service has been performed. It also helps us track how long the vehicle stays at each stage; from arrival, technician time,  detail, and eventually when it is picked up.

Fun fact: RFIDs are starting to already be embedded in new Audi TTs, Q3s and A3s from the moment they are created!  IMG_6454IMG_6455IMG_4569IMG_6456

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Truth vs. Common Vehicle Misconceptions

Test your skills. Do you know the misconceptions, myths vs. the truth?

Diesels are smokey, noisy, and weak

You must be able to see the flanks of your own car in your outside mirrors in order to have a reference.

Dishwashing and laundry detergents make a good car wash.

When coasting to a stop, do not shift into neutral. rg_800

After a jump-start, your car will soon recharge the battery. $T2eC16R,!yUE9s6NFIBtBSDOk2pvvw~~60_12

Taking everything off the roof of your car when not in use (i.e roof rack) will make for better gas mileage. TH7602-TH7602_500

Your engine oil needs changing every 3000 miles.20100706_oil-change-tools_614mz

A tire may explode if you exceed the "max pressure" number on the sidewall.

People these days (usually younger people) don't want new cars.

Warming up your car is a must. exhaust1-630x427

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Our New and Improved Parts Department

daveOur dealership has grown immensely and so have our abilities to make the customer service experience smoother. Not only has our parts facility quadrupled in size but we have also gained new employees, obtained dedicated Audi and Volkswagen shop counters, doubled in inventory and expanded our online business. With more support and dedicated areas, this makes addressing any questions, requests or concerns you may have easier.

Since we have more space to hold larger parts it’s possible to complete repairs in a day! Want to repair your bumper? We can now repair your beloved vehicle in our collision shop quicker than before. We have also made efficient use of our space with high density drawers, dedicated areas for retail accessories, a second floor and new offices.

Feel free to call 1-866-292-7789 and a Parts Department specialist will determine exactly what you need. Upon submitting your information we will:

  • Respond to you promptly via your preferred contact method.
  • Ask any additional questions required to identify your parts request.
  • Confirm your order and pricing.

Or if you are interested in viewing our online store click here


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Where will your Q3 take you?

Take our Audi of Naples original quiz to find out where your Q3 can take you!

Pick your favorite element

What movie appeals to you?

What method of travel do you prefer?

What do you look most forward to when you travel?

What has to come with you on a trip?

What's your worst fear on a trip?

How do you prefer to travel?

What's important to you? You like walking away from a vacation/road trip...

Pick your favorite quote:

Pick the best travel song:

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