Learning From History: Audi A7 vs Audi 100 Coupe S

a7 AUDI100CoupeS-3518_2There is no doubt that out of the Audi line up the A7 has one of the most unique body styles and an exquisite presence. One of the most appealing features on the A7 is the roof line that cuts a striking profile, yet seamlessly blends into a high-performance luxury sedan.

The A7’s distinguished sloping back may remind you of another classic beauty from the Audi family. The looks were inspired from a model forty years previous, the Audi 100 Coupe S. The Audi 100 Coupe S has an interesting back story which just adds to the meaning and progressive design that became of it. It was created by an Audi engineer, Ludwig Kraus, who truly believed in the company and wanted to make something revolutionary. Despite being advised to focus his efforts elsewhere, Kraus worked on the 100 on his own time and ended up improving the company he loved.

He is even recognized on the Audi Worldwide website:

“Ludwig Kraus joined the Ingolstadt-based company’s Board of Management. His major contribution to the company’s progress was the development of the modern Audi vehicle programme, which was introduced from the end of 1965 onwards as a replacement for the DKW models with two-stroke engines. The model lines created by Kraus – Audi 60/Super 90, Audi 100, Audi 80 and Audi 50 – proved to be the key to the company’s subsequent prosperity.”

Which can be found here!

An extraordinary design created by an extraordinary person.

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DIY: So You Want to Detail Your Own Vehicle

ghjgjMaybe you don’t have enough time to take your vehicle in for detail and want to do the job yourself…or maybe you’re teaching your children how to be responsible! Whatever the reason is, there are a lot of do’s and don’ts when it comes to properly cleaning a vehicle. Passing on this information could help maintain the quality of your beloved car. So you want to detail your vehicle…but want to make sure you are doing it correctly? We have a few tips to share with you!

Light Detailing (Regular):
1.) Soak the car with water before applying anything else.
2.) Use a microfiber cloth, no paper towels or rags, but a genuinely good microfiber cloth.
3.) Use proper vehicle soap. NO dish detergent! It will strip your wax! In this case “squeaky clean” is not a good thing.
4.) Use a Carnauba wax (wax on and wax off).
5.) Apply degreaser on your wheels. But never apply degreaser when the wheels are hot, if they are…wait until they cool down.
6.) Use an all purpose cleaner for the interior – a microfiber cleaner (also diluting it helps because it’s not as strong).
7.) DON’T use glass cleaner in the sun. If you read most bottles they say “do not use in direct sunlight.” Use a window cleaner with no ammonia. It also helps to use one damp rag and one dry one (if your windows are tinted wash with one and then dry quickly with the other to prevent streaks and stains).

FULL Detail (For some SERIOUS detailing):
1.) Wash the vehicle
2.) Clay the Car (for paint treatment only) you would use this method when a wash just isn’t enough anymore. Using a clay bar removes all the particles and debris that gets embedded in your vehicle’s surface. After use, your paint you will be left with a surface that is as smooth as glass and properly prepped. It is now prepped and ready for polish.
3.) Polish it
4.) Glaze it
5.) Wax it
6.) Use paint sealant (optional)

Other Tips:
1.) I know it’s common in southwest Florida, but if you own a Brick Pavers driveways do NOT wash your vehicle there…the brick dust can stain your pavers.
2.) Love Bug Season: If your vehicle is covered in the corpses of dead Love Bugs (I know when driving on the highway during season it’s inevitable) make sure to wash your vehicle right away before the acidity from the Love Bugs eats through the paint and ruins it.

Have any questions or concerns? Feel free to ask!

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Quicker, Faster and More Efficient: Great People Paired With Great Technology in the Service Drive

IMG_6451Our goal is to have every customer get exceptional and fast customer service. We’re constantly trying to find ways to make our processes better, and with that in mind, we have added a new RFID customer recognition system.

What is the RFID system? It stands for radio-frequency identification and it is the wireless use of electromagnetic fields to transfer data to our identifying software. Simply put, this new system has been helping us process incoming vehicles for service and allows us to add a personal touch. It has been installed for about six months now and our clients are really starting to see the changes. These RFIDs are placed on every service customer vehicle and loaner, as well as every vehicle on our lot for retail sale. This helps identify and locate where a vehicle will or may be. The stickers are place behind the rearview mirror and contain encrypted information. When a vehicle comes through the drive equipped with one, the tag is automatically scanned and decoded. The information pulled from this includes vehicle model, year, customer’s name, exterior color and if the vehicle is a loaner. Service employees receive emails/text messages once a customer arrives, and are able to prepare for their service request before our clients even open their car door. This information is also displayed on a 55” screen in the service drive, showing a list of customers, and some information about our Audi Service Advisors. This ensures that we can greet everybody in a more personalized way, and cuts down on hassle and wait time for our clients.

The goal of this system is to reduce cycle time, quicken service in all stages and to make the car more readily available once service has been performed. It also helps us track how long the vehicle stays at each stage; from arrival, technician time,  detail, and eventually when it is picked up.

Fun fact: RFIDs are starting to already be embedded in new Audi TTs, Q3s and A3s from the moment they are created!  IMG_6454IMG_6455IMG_4569IMG_6456

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Truth vs. Common Vehicle Misconceptions

Test your skills. Do you know the misconceptions, myths vs. the truth?

Diesels are smokey, noisy, and weak

You must be able to see the flanks of your own car in your outside mirrors in order to have a reference.

Dishwashing and laundry detergents make a good car wash.

When coasting to a stop, do not shift into neutral. rg_800

After a jump-start, your car will soon recharge the battery. $T2eC16R,!yUE9s6NFIBtBSDOk2pvvw~~60_12

Taking everything off the roof of your car when not in use (i.e roof rack) will make for better gas mileage. TH7602-TH7602_500

Your engine oil needs changing every 3000 miles.20100706_oil-change-tools_614mz

A tire may explode if you exceed the "max pressure" number on the sidewall.

People these days (usually younger people) don't want new cars.

Warming up your car is a must. exhaust1-630x427

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Our New and Improved Parts Department

daveOur dealership has grown immensely and so have our abilities to make the customer service experience smoother. Not only has our parts facility quadrupled in size but we have also gained new employees, obtained dedicated Audi and Volkswagen shop counters, doubled in inventory and expanded our online business. With more support and dedicated areas, this makes addressing any questions, requests or concerns you may have easier.

Since we have more space to hold larger parts it’s possible to complete repairs in a day! Want to repair your bumper? We can now repair your beloved vehicle in our collision shop quicker than before. We have also made efficient use of our space with high density drawers, dedicated areas for retail accessories, a second floor and new offices.

Feel free to call 1-866-292-7789 and a Parts Department specialist will determine exactly what you need. Upon submitting your information we will:

  • Respond to you promptly via your preferred contact method.
  • Ask any additional questions required to identify your parts request.
  • Confirm your order and pricing.

Or if you are interested in viewing our online store click here


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Where will your Q3 take you?

Take our Audi of Naples original quiz to find out where your Q3 can take you!

Pick your favorite element

What movie appeals to you?

What method of travel do you prefer?

What do you look most forward to when you travel?

What has to come with you on a trip?

What's your worst fear on a trip?

How do you prefer to travel?

What's important to you? You like walking away from a vacation/road trip...

Pick your favorite quote:

Pick the best travel song:

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Four Rings Strong


What do the four rings stand for that make up the Audi symbol? Is there more meaning to these four striking rings linked together? The answer is yes. The four rings actually symbolize a time where four separate motor vehicle manufactures merged together in 1932 to create the company we recognize today as Audi. These four companies: Audi, DKW, Horch and Wanderer are the foundation that keep Audi stronger than ever. Each one of them made a considerable impact on the automobile industry in Germany and together they became the second-largest motor vehicle company at the time. Before Horch, no other person or company had used cast aluminum for cars’ engines. After some success and record breaking car sales Horch left the company he founded for another venture. Since his name for his previous company was taken he decided on translating his name into latin; which translated into “Audi.” Although Audi faced great success with innovative changes like becoming the first motor vehicle company to relocate the steering wheel to the left and the gear lever to the center, the deluxe car market was suffering. It was then purchased by Jörgen Skafte Rasmussen of DKW.

In order to thrive in a market a great sales person or company must recognize and adjust expectations with the status of the economy. Rasmussen knew the market well and played to it. He recognized the potential that six and eight-cylinder engines had but decided to focus on smaller cars. Instead the DKW Front was built. In Germany, it was the most-produced and popular small car of its day. In the 1920s DKW also focused it’s goals on a different kind of industry; motorcycles. They became the biggest manufacture of motorcycles in the world and became a leading engine manufacturer.

Innovative, luxurious, unique looks and excellence; these are what all these companies strive to achieve. And Wanderer was no exception. Wanderer was defined by their reliable cars and by exceptional quality. Despite having these outstanding the qualities Wanderer could not compete with the economy and sales did not do as well as hoped. Dresdner Bank, the largest shareholder moved to sell the automotive division and to expand on machine tools and office machinery operations. Selling what he can no longer profit off of and working instead what still can be used to make something great, was a smart move.

The transition from what was once four separate companies with various ideas and goals did not happen overnight. It took years to shape and form the brand recognized today. These four companies did well on their own but stood stronger together. This is what makes Audi such a respectable and sought-after brand. From failures comes great success and knowledge. Learn from past mistakes and continuously modify and improve. This is what makes Audi four rings strong.

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How I Got a 2015 Audi A3 For A Night

IMG_7092 “So how am I going to get home?” was the question on my mind when my car needed repairs and I was essentially stranded. I didn’t realize how easy and convenient the loaner program was until I was already on the road driving my temporary 2015 Audi A3. I didn’t just get any car, I got a 2015. I just filled out some paperwork, provided my drivers license, insurance and credit card. It was done in less than five minutes and service made it seem so easy. It felt too good to be true; almost like I was stealing the vehicle! But it wasn’t a mistake and I was allowed to spend my time using someone else’s wheels. They greatly appreciate if you could fill it up when you return it, which I understand given the free gas I was given! I didn’t want to just drive my A3 home, so I called my friend up and the adventure began.

My friend had never seen the A3 before and loved the layout, design and feel of it, “it comes with a sunroof too?” she asked. We drove around town and made a few stops between shopping to take a couple of photos. Because, why not? We stopped to eat at our favorite place, drove around her college campus, took pictures on a rooftop, went to the movies and drove around some more. By the end of the night she kept saying “I love this car, you think you’ll get it again?” I thought about it for a second, now it doesn’t feel so dreadful taking my vehicle in for repairs knowing that I get to drive something fun home. Maybe I’ll even get the same car again, I’ll know when the Bluetooth connects automatically.


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Which Audi Model Are You?


What food appeals to you?

Which animal appeals to you?

Which place would you rather visit?

Which color?

What word best describes you?

What bothers you the most?

Which would you rather do right now?

What type of furniture would you be?

If you were a dessert, what would you be?

What songs do you blast in the car before doing something important? (Hype/Pumped-up Song)

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Red is The New Black (The First RS5 Big Brake Kit)


Did you know Audi of Naples is the first dealership to offer the first and only RS5 Big Brake Kit in the country to include factory red calipers? This kit is sold to places all over the world from Australia, Mexico, Europe, United States and more. These brakes will perfectly fit any B8 Generation Audi A4 A5 S4 S5.  With 8 Piston Calipers – 365 MM Rotors and factory OEM parts, this is definitely a hot item and has already received a lot of positive reviews.

Kit includes:

2 RS5 Brake Discs
1 Left Side Caliper
1 Right Side Caliper
1 Set of Brake Pads
1 Left Side Brake Shield
1 Right Side Brake Shield
2 Brake Hoses
2 Cans of Audi Brake Fluid

This kit has all necessary hardware to bolt directly to your B8 generation Audi.

This part is compatible with 18 vehicles:
2015 Audi A4
2015 Audi A5
2015 Audi S4
2015 Audi S5
2014 Audi A4
2014 Audi A5
2014 Audi S4
2014 Audi S5
2013 Audi A4
2013 Audi A5
2013 Audi S4
2013 Audi S5
2012 Audi A4
2012 Audi A5
2012 Audi S4
2012 Audi S5
2011 Audi A4
2011 Audi A5
2011 Audi S4
2011 Audi S5
2010 Audi A5
2010 Audi A4
2010 Audi S4
2010 Audi S5
2009 Audi A4
2009 Audi S5

If you know the name or inventory number of your part, please use our online form to place an order. Otherwise, feel free to call 1-866-292-7789 and a Parts Department specialist will determine exactly what you need. Upon submitting your information we will:

  • Respond to you promptly via your preferred contact method.
  • Ask any additional questions required to identify your parts request.
  • Confirm your order and pricing.

Also feel free to visit our Audi of Naples Ebay Store if you are not in the area!

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